Our Story

Built for Our Family.
Now Yours.

PinkLion started as a family tool to help us get our finances under control and make more educated investment decisions.

PinkLion Founders

Ekaterina & Jan

The Beginning

Professionals at Work.

One of us had spent years as a Head of AI Engineering, building advanced models and decision systems. The other had led large-scale tech projects in the FMCG space, responsible for products used by millions of customers.

Professionally, we were used to data, rigor, and clear decision frameworks. At home, with our own money, things looked very different.

Our investments were scattered across broker apps, spreadsheets, and half-remembered notes. We were doing "the right things" on paper, saving, investing regularly, diversifying, but basic questions were hard to answer:

  • ? How is our family portfolio really doing?
  • ? Are we taking the right level of risk for the life we want?
  • ? What happens to our plan if markets fall or our income changes?

Every review turned into a small project. We could see account balances, but not the full picture of our wealth, risk, and future income. That gap is what pushed us to build something for ourselves.

Family First

Built for Our Family First

In 2021, we created the first version of PinkLion purely for our family finances. It pulled all our holdings into one place, tracked performance over time, and let us run realistic scenarios on our portfolio.

We used it to understand how resilient our plan was, how much income our investments could generate one day, and which changes actually moved the needle.

It made our money conversations calmer, more concrete, and far less about gut feeling.

All holdings in one place
Performance tracked over time
Realistic scenario simulations

2021

Family Finance Tool

Personal portfolio management

2023

Institutional Scale

Renewable Energy Portfolios

Proven at Scale

The Same Models. Bigger Stakes.

The same modelling approach later found its way into the fintech space, where we applied it to optimize large institutional portfolios in the renewable energy sector.

The core ideas were the same: understand risk and return properly, test scenarios before acting, and make complex portfolios easier to manage.

Opening Up

From Medium Posts to First Customers

As we started writing about our models and approach on Medium, to give back to the community. And more and more people asked if they could try the tool. We eventually released a public version and welcomed our first customers.

The pattern was familiar, many investors wanted exactly what we had built for our own family: one place to track, understand, and stress-test their investments without needing professional tools or a quant background.

Today

A One-Stop Workspace for Retail Investors

In a single product, you can:

Track

Your portfolio across brokers, asset classes, and regions

Understand

Performance, risk, diversification, dividends, and ETF overlap

Simulate

Different market conditions and portfolio decisions

Research

Assets with structured, data-driven reports

PinkLion Logo

PinkLion doesn't tell you what to buy or sell.

It gives you the same kind of clarity and decision support we wanted for our own family. One place where your tracking, simulations, and research come together, so you can make better long-term decisions with confidence.

Our Journey

The PinkLion Timeline

From family project to public platform.

2021

Family Internal Version

Built the first version of PinkLion purely for our family finances, tracking holdings, performance, and running scenarios on our portfolio.

2023

Fintech & Renewable Energy

Applied the same modelling approach to optimize large institutional portfolios in the renewable energy sector.

2024

First Customers & Users

Released a public version after sharing our approach on Medium. Welcomed our first customers who wanted the same tools we built for our family.

2025

Opening Up to the Public

PinkLion is now a one-stop workspace for retail investors, tracking, understanding, simulating, and researching investments in one place.

Ready to Take Control?

Join thousands of investors who use PinkLion to track, understand, and improve their portfolios. Start for free, no credit card required.